Let's work together
Let’s Build Something That Lasts
I work with a small number of B2B technology companies at a time — which means you get focused attention, not a crowded agency model. Every engagement is built on The B2B Social Architecture™ and tailored to where your organization actually is.
See How WE CAN
WORK TOGETHER ↓
real talk:
Not every organization is ready for this.
And that's okay.
The B2B Social Architecture™ works when there's organizational readiness — leadership buy-in, a willingness to change how the company communicates, and the patience to build something that lasts rather than chase short-term metrics.
If you're looking for someone to post content and call it a strategy, I'm not the right fit. If you're ready to build a program that becomes a genuine business asset — I'd love to hear from you.
You don't have to figure this out alone.
How Working Together Works
FIRST: We talk
You fill out the inquiry form. I respond personally within 1–2 business days. We schedule a conversation to understand your organization, your goals, and where you are right now.
THEn: we plan
I recommend the right engagement model for your situation — fractional leadership, program build, or executive coaching. We agree on scope, timeline, and what success looks like.
THEN: we build
You get a senior strategic partner embedded in your organization and accountable to your outcomes — not a vendor who disappears after the kickoff deck.
i can help because i've built this
Three companies.
Three programs.
The same result every time.
At InterSystems, I built the company's first global social function from scratch — scaling to 200K+ followers across healthcare IT and data management, driving a campaign to trend #1 in Boston, and saving $250K+ in enterprise LinkedIn costs.
At Immuta, I built the social department from zero at a high-growth data security startup — doubling LinkedIn followers, growing Twitter/X 2,000% in 10 months, and launching an advocacy program that generated $91K in ad savings and 3.5M+ earned reach in 90 days.
At Hitachi, I led global social strategy for a Fortune 500 enterprise data infrastructure brand — achieving 12% engagement (6× industry average), launching the company's first LinkedIn newsletter to 100K+ subscribers in 6 months, and generating $350K in first-year cost savings.
That's not a coincidence. It's The B2B Social Architecture™ — and it's ready for your organization.
What I Can Do For You
Full-time or fractional leadership
I embed with your team as your full-time or fractional Head of Social — building the program, leading the strategy, and leaving you with a running machine that's ready to scale.
program build
I deliver Foundation and Engine as a defined project — strategy, governance, editorial operations, and a full handoff. Fixed scope, clear timeline, measurable outcomes.
executive coaching
I work 1:1 with senior leaders to build an authentic, human LinkedIn presence and personal brand that reflects their expertise — without sounding like a press release.
How does this sound?
the outcomes you can expect
A documented social media strategy your leadership team will fund and support
A content system that runs consistently without requiring your constant attention
Executive leaders who show up on LinkedIn with authority, authenticity, and a point of view worth following
An employee advocacy program your team participates in voluntarily
A clear story about what social is doing for the business and earns buy-in and budget
Yes, It Really Works
XXX, Hitachi -- Fortune 500 Enterprise (Public)
"Elena is the rare strategist who can set the vision and then actually build it. She transformed how we show up on social — and left us with a program that runs itself."
Built global social strategy and operations for an enterprise data infrastructure brand. Achieved 12% engagement rate (6× industry average), launched first LinkedIn newsletter to 100K+ subscribers in 6 months, generated $350K in first-year cost savings.
XXX, Immuta -- High-Growth Startup
"Before Elena, we had channels. After Elena, we had a program. The difference was immediate — not just in numbers, but in how the whole company started thinking about social as a business function."
Built social function from zero. 2× LinkedIn followers, +2,000% Twitter growth in 10 months, employee advocacy program generating $91K in ad savings and 3.5M+ earned reach in 90 days.
XXX, InterSystems -- Enterprise Technology (Private)
"Elena built something that outlasted her time with us. Years later, the governance frameworks, the editorial systems, and the team she trained are still running. That's what good architecture looks like."
Built company's first global social strategy and multi-region team. Drove #GlobalSummit event hashtag to trend #1 in Boston with 280M impressions. Launched company's first-ever social selling program generating $250K+ in LinkedIn Sales Navigator enterprise savings in the first year.
Is This Right For You?
YOUR SOCIAL PROGRAM EXISTS BUT ISN'T WORKING
YOUR LEADERSHIP DOESN'T BELIEVE IN SOCIAL YET
YOUR TEAM IS EXECUTING WITHOUT A STRATEGY
YOU NEED SENIOR FT or Fractional EXPERTISE
YOU'RE READY TO BUILD SOMETHING THAT LASTS
Start the Conversation
I respond to every inquiry personally. Tell me about your organization, what you're working on, and what you need. If it's a fit, we'll find the right path forward. If it's not, I'll tell you honestly — and I might be able to point you in the right direction.