Real programs. Real companies. Real results.

Three B2B technology companies.
Three social media programs built from zero.
Here's what happened.

but let's be real.

B2B social is the hardest marketing category in the world to get right.

Your buyers are skeptical executives who delete marketing emails before reading them. Your products are complex, regulated, and hard to explain in a caption. Your legal team has opinions about everything. And your leadership team wants to know what social is actually doing for the business.

These aren't excuses — they're the real constraints every B2B tech company faces. The B2B Social Architecture™ was built specifically for this environment.

Here's what it looks like when it works.

Intersystems

Building a Global Social Function From Scratch

InterSystems had no social media function when I arrived. No strategy, no team, no governance, no presence worth measuring. I built it from the ground up — establishing the company's first editorial framework, governance policy, and multi-region team.

The program scaled to 200K+ global followers across healthcare IT and data management, generated $250K+ in enterprise LinkedIn Sales Navigator cost savings, and created the strategic foundation that still operates today.

InterSystems Global Summit

Trending #1 on Twitter in Boston

The brief: take a 1,000-person B2B tech conference beyond the walls of the Copley conference center and extend its life beyond three days.

The execution: paid campaigns, a partner program, social media ambassadors, an influencer program, an on-site podcast, keynote amplification, a Twitter contest, and full sales engagement — all running simultaneously.

#GlobalSummit trended #1 in Boston, generating 280M impressions, ~7K tweets, 6.3K brand mentions, and 1,500 engaged users.

Immuta

Zero to 3.5M+ in 90 Days

Immuta, a high-growth data security startup with big ambitions and no social infrastructure. I built the corporate social media department from zero — establishing an Editorial Board with cross-functional delegates, launching the employee advocacy program The Immutables, and creating the content systems that positioned Immuta as a leader in data security.

In 10 months: 2× LinkedIn followers, +2,000% Twitter/X growth, and an advocacy pilot that generated $91K in ad savings and 3.5M+ earned reach in just 90 days.

Hitachi

Scaling Social for a F500 Enterprise

Hitachi Vantara was a different challenge — not building from zero, but elevating a global program across North America, EMEA, LATAM, APAC, and Japan. I standardized global KPIs, launched the Executive Social Media Program, and produced the company's first LinkedIn newsletter.

The results: 12% engagement rate (6× industry average), 100K+ LinkedIn newsletter subscribers in 6 months, $350K in first-year cost savings, and 100%+ executive audience growth.